Your work should bring the printed image or text to life or create a unique experience specific to the target image. The experience should look as though brings the image to life. The people, cartoons, cars, wildlife in the image should come to life. What they "do, animate, interact" should play off the track image as well. Maybe the car jumps off the ramp in the picture into our space with accurate physics. The angle the viewer holds the magazine determines if the car is successful in jump attempt.
Or the interface could come out of the image as though it was part of the image coming into our space. It should not feel out of place or arbitrary. How it works with the track image should be well thought out. Buttons extrude out of a pattern on the page, the interface materializes and matches the theme of the page in some way. Be creative! The key is make the 2 work together.
This is an example of GOOD EXPERIENCE-
Mateo's work need's a WAY BETTER youtube title...
Seyoung's Bombay Sapphire!
This is an example of BAD EXPERIENCE [below]. The AR content does not line up with the page. It feels out of place- DO BETTER FOR Your HOMEWORK-
BAD EXPERIENCE Above ^
The homework topics were-
1. Enhance the user's print based experience with augmented reality. This could be a newspaper, Billboard, ad in the subway, magazine, book, or a photo- this is a lot of options. You are to create a digital layer on top of the printed image the make the user's experience better, more fun, informative. You will be graded on idea and experience. Bad ideas get bad grades.
2. Create an intervention. Generate content that's subversive, fun or funny. Your work should not be part of the target image creators intended experience. Activism, Satire, Prank, Fun, Funny, Art etc- You could change the message of a subway GAP poster advertising campaign. Activists could expose where the cloths in the ad are really being made.... A prank could make the participants preform a silly action - a slight change to what they were originally doing.
Talk to mark if you have questions-
You have a few options...
You can use any imaged based tracking software, creator software. They basically work the same. Some have minor differences in functionality.
Links
1. Blippar
https://blippar.com/en/products/blippbuilder/
Blippar's software is good...
Please look at it- It does well with 3D, things like the cereal box where the car went through it. If you can 3D model or find the right assets it means you can do ANYTHING pretty well on a small scale with a tacking marker. Interface can become 3D- moving off the target image with this software- Opens endless possibilities.
Lacks- Unity integration, Video playback
Blippar Tutorial
2. Aurasma
https://www.aurasma.com/
Aurasma has video playback on the track image. Some other software can playback Youtube videos but it goes to a webpage- breaking from the AR experience= lame! Aurasma does it right and its very easy + free to develop.
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