WEEK 11 : First prototype
WEEK 10 : User flow and app interactions
First Steps
1. First, the user will have the option of buying the whole book of maps or some of them separately.
These maps will show them popular walking tours that they can do in the city they are visiting and
will guide them through them.
2. Then the user will pick the map of the neighborhood they want to start with and open our App.
3. When starting the app, the first thing asked will be to sign up or log in, depending if the user has
an account or not.
4. After that, the main interface of the app will appear.
Main Interface
The main interface will consist on one screen with the camera enabled, and the option between
choosing 3 different AR modes:
choosing 3 different AR modes:
1. Scavenger Hunt (Designed for kids): The user will have a bag where pieces of a puzzle are
collected. These pieces can only be found in the touristic spots and each one of them will lead the
player to the next part of the tour.
collected. These pieces can only be found in the touristic spots and each one of them will lead the
player to the next part of the tour.
2. Walking Tour (Designed for parents): The user will see different proposed tours to do on top of
the physical map. They will see numbers with stops that they should make and once they are in those
places they will be able to hear information about that place. The “sound” icon will appear in their
interface and with one tap they will play the audio and with two taps they will be able to switch modes
and change from historic facts to fun facts about that place.
the physical map. They will see numbers with stops that they should make and once they are in those
places they will be able to hear information about that place. The “sound” icon will appear in their
interface and with one tap they will play the audio and with two taps they will be able to switch modes
and change from historic facts to fun facts about that place.
WEEK 9 : MVP - First Part: Virtual AR Photo Album
WEEK 8 : Market analysis & MVP
Market Analysis
The three markets that we looked into where: AR in scavenger hunts, AR in education, and AR for tourism.
Magical Parks
Magical parks is an AR app that allows kids to see a whole new world in their parks and collect different
elements like kittens, dragon eggs or crystals by tapping them. This may seem a great app but if you look
at the second picture, all the kids in their promotional videos are constantly watching their device, without
really being present in the park but instead in the virtual world.
Geocaching
Geocaching is a scavenger hunt app that allows users to look for treasures all around the world. We thought
this is a much better approach of an app to promote discovering and engaging with the environment because
the user just uses the app to locate the different treasures in the map, afterwards the user has to explore around
the area where the marker is to find the physical treasure.
Space 4D
Educational AR App that augments planets and elements of the space. The trigger is a set of cards that you
need to purchase. The advantage of using AR in this case is that allows students to visualize the objects in 3D,
analyze different textures and understand concepts that sometimes are difficult to explain using 2D.
For example they teach you about the solar system and the rotation of the planets.
AR photo Albums
The examples that we found related to photo albums and AR were all very similar, where you could scan a
photo with your phone and see a video. We didn’t find anything that connected the picture with a specific
place using a physical object like a map.
AR Maps
We found a bunch of Apps that use AR to augment the touristic attractions of a city using a map as the marker.
They also offer audio guides that narrates the history of those places.
Product: Central Park GO!
“Scavenger Hunt + 3D Photo Album”
We shifted our project from being an educational tool to a touristic one. Since this is a project that will target
tourist families, we will offer an AR App that is attractive to both parents and children. How?
First, in our user discovery, we noticed that all kids loved scavenger hunts. However, they didn’t like to use their
phones while in the park, only to take pictures or text. Thus, we decided to combine both the physical world
with the digital experience by using the Central Park map as the marker. The App will give them the first piece
of the map that they will have to find in the physical map to see where they need to go for the second clue.
The route will be designed to guide the tourist through the most emblematic places of central park. The clues
will be hidden in statues or monuments that are very characteristics of Central Park, where tourist usually take
a lot of pictures. The App will encourage them to take a picture of that place and it will save them as part of
their virtual 3d Album. It will also show them interesting facts about that place, for example: if there is a
statue it will tell them about how it got to the park or fun facts about the character life. In that way, both kids
and parents can have a memorable experience exploring Central Park.
MVP Plan
Our plan is to go to Central Park and test our MVP with kids and their parents.
Steps:
- First, we will show the kids the Central Park map with a piece of the map as a clue. They will need to find
where in the park is that piece and go there to find the next clue.
- When they get to the statue they will have to find the clue and take a picture. We will also take a picture of
them with the Polaroid and put the picture in the part of the map that they are.
- After that, we will ask them a couple questions to see if they liked the experience.
- First, we will show the kids the Central Park map with a piece of the map as a clue. They will need to find
where in the park is that piece and go there to find the next clue.
- When they get to the statue they will have to find the clue and take a picture. We will also take a picture of
them with the Polaroid and put the picture in the part of the map that they are.
- After that, we will ask them a couple questions to see if they liked the experience.
Questions:
How challenging was finding the second piece of the map?
How did you feel about finding the piece of the map? What were your thoughts?
How did you feel about taking a picture with the statue? What about seeing your picture in a 3D album on top
of the park map?
If you could change anything about this game to make it better, what would you change?
Would you keep playing if you could? Why?
Who is this game designed for?
What do you think about the game?
WEEK 7 : Customer Discovery
We had some problems video recording our users because they were kids under 18 and we needed their parental consent. There was only one kid that we were able to video record but he had to leave in the middle of the interview. However, we audio record them and you can listen to each of our interviews by clicking on the following link:
We also transcripted the interviews and you can read them here:
INSIGHTS:
- 80% of the kids we interviewed said that they would be interested in learning more about the history of the statues and monuments of the Central Park. Some of them mentioned that Central Park was an important piece of NYC thus the history in it should be very important as well.
- 100% of the kids said that they would recommend a scavenger hunt to a friend. They were very excited when we asked them this question and they said that scavenger hunts were fun to play with friends. They also mentioned that they liked the mystery of it and the whole idea of solving clues.
- 100% of the kids knew the game Pokemon Go. However, it was very surprising that 80% of them said that they wouldn’t recommend it to a friend. Most of them mentioned that Pokemon Go was dangerous because kids get distracted and can be run over by a car. Nonetheless, all of them smiled when we mentioned the game. We aren’t sure if they said that they didn’t like it because they were in front of their parents or because they have actually played it and didn’t like it.
- 80% of the kids said that they go to the park with their family, primarily parents. Only 30% mentioned that they go with their friends.
- Most of the children we interviewed were TOURIST.
- Most of the children that had phones said that they would use it at the park only to take pictures or text.
The fact that most of the kids we interviewed were tourists and liked to go to the park with their family made us rethink about our final user and the content of our game. We decided to switch to an audience that it’s focused on families and tourists. The content will also change to be more related to tourists rather than too educational. We are thinking on including funny facts about NYC or interesting facts about the relationship between the statues and the park. We will also consider having the App in different languages.
WEEK 6 : Midterm
WEEK 5 : Wearable
WEEK 4 : Reveal the unseen
WEEK 3 : Intervention
The idea was to make people think about some of the art we have around and its origin. Why is that here? Should it be here? Some of it are entire buildings taken from its original location both because a leader from there decided to do so and give it as a present or because the country that have it now just took it as a reward after a conquest.
The initial idea was to place an angry god over it, but then I thought that another (and easier) symbol to use could be the typical american flag that is placed every time there is a conquest of something. The goal is to protest about this eagerness of conquering and making things ours.
WEEK 2
App that would be used to check the balance on your Metrocard. Right now the text is static but would potentially get the data from MTA to show the actual balance.
I wanted to make it so that people can relate to the current system, that's why the visual style of the text and the text itself follows the format used right now for the physical machines from the stations to check the Metrocard balance.
WEEK 1 : MEMORY
I went to Bakio to learn how to surf with a group of friends in the summer of 2014.
I picked this moment because it was the first time I surfed in my whole life and I had a lot of fun. It was the first time for all of my friends too so we took all classes together for one week. Going through the whole process was tough but awesome, just being able to stand up for a 1 minute in the middle of the week was incredible.
The house at the top of the cliff is where we were staying. It was perfect to check the beach and see if the waves and weather were good enough.
The lightning is a bit dark because the best day was a really cloudy day in which it was raining a bit but the waves were really good.
Fun fact: Season's 7 Dragonstone from GOT was recorded at this same place.
Instead of using Maya, I used 3ds Max.
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